The Project
Shutterfly was in need of a comprehensive social media web experience to help educate and inspire their users while at the same time helping them to engage in a healthy dialog with their user base. We worked closely with Shutterfly’s marketing, creative and PR teams to develop a strategy and corresponding execution plan to guide the design and development of the site. This allowed us to deliver a solution that is custom tailored to the unique needs of the brand, company and audience.
The Picture More blog integrates numerous functional elements into a brand centric visual experience. The site utilizes an intuitive navigational structure that allows users to easily browse content while also allowing them to engage with specific content they may be searching for. Users can share their thoughts and opinions on content, interact with content authors as well as reccommend articles to others. Users can also share specific content with their Facebook friends and Twitter followers utilizing easy-to-use tools.
Responsibilities
- Brand Identity
- Interactive Design
- Development
