In a recovering economy, there’s an understandable focus on justifying every marketing dollar. For companies that are in survival mode, increasing revenue as quickly as possible is the order of the day. Many of these companies are looking at increasing their online marketing budgets as a way of maximizing their returns.
Imagine you’re watching television and a commercial comes on. You have to wait for it to end so you can continue watching your favorite show. Or, you’re reading your favorite magazine. You occasionally have to skip past full page ads. These are examples of what’s sometimes referred to in marketing as the interruption model.
Micro sites are self-contained web destinations that are separate from a company’s primary web site and are focused on a particular brand concept, product or service. Each micro site delivers a highly targeted message that can be positioned to highlight a specific segment of your overall market.
Can you hear them? People are talking about you behind your back. Their comments are influencing other people’s thoughts and feelings about your company, products and services. In essence, they’re co-managing your brand. Does that thought make you uncomfortable? It should, if a social media strategy is missing from your marketing plan.
Things are tough out there. Less spending in business and consumer markets mean more competition for the money that is being spent. Now is not the time to panic. Instead, it’s a great opportunity to make the necessary improvements in order to make a positive impact on your business.
An email marketing program is not only an efficient and cost effective way to stay connected to your customers, but it’s also a great way to directly impact your bottom line. Whether your sharing valuable information with your audience or offering specific products and services, email marketing is a powerful marketing tool.
Ever been inspired by a bullet list or motivated by static text on a web page? If your answer is “no”, then maybe it’s time to start thinking outside of the content box and start thinking about using video to deliver your message.
